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Denver Auto Show
September 15, 2021 - September 19, 2021
Paragon Group was contracted by the Colorado Automobile Dealers Association in 2008 to produce the Denver Auto Show, which is the second oldest auto show in the country. Every year since then, Paragon Group has increased the association’s revenue from this event as well as increasing its attendance making it the largest Auto Show between Chicago & Los Angeles. The show receives over 25,000,000 impressions in media coverage beyond its ad buy, and hosts a press day preview to various media outlets. The show kicks off with a Green Car parade and features a trade component with the Innovative Dealer Summit, as well as a charity preview gala.